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Building The Brand of You
Introduction to The Brand of You
Welcome to Class!
Course Syllabus
Course Supplies
My Favorite Sites: Links
Lesson 1: Who Are You?
Lesson 1 Overview
1-1: Building on Your Strengths - VIA Survey (3:13)
1-2: You Are In Charge - An Article on Self-Care
1-3: Time is our Coin - Weekly Schedule (6:25)
1-4: Weekly Artist Date, by Julia Cameron
1-5: Create Your Five Strengths Card (19:52)
1-6: Printing Your Strengths Card (8:08)
Lesson 1 Extra Reading
Lesson 2: Who Is Your Customer?
Lesson 2 Overview
2-1: Create a Simple Customer Profile
2-2: Customer Profile Phase 2
2-5: Create a Customer Survey
Lesson 2 Extra Reading
Lesson 3: What Do You Sell?
Lesson 3 Overview
3-2: Defining Your Niche
4-2: Your Persona, from Good & Co.
4-1: Your Business Persona
3-1: Create a File Storage System (13:42)
Lesson 4: Your Brand Style & Color
2-3: Describe Your Business Style
2-4: Create Your Business Style Card (21:47)
Lesson 5a: Mood Boards in Pinterest & Photoshop
Lesson 5 Overview
5-1: Your Brand Board: Pinterest Setup (8:46)
5-2: Your Brand Board: Gather Images, Type, Color (9:44)
5-3: Gathering Colors with Adobe Color CC (11:07)
5-4a: Create a Mood Board With Screen Grabs (13:41)
5-4b: How-To: Using the Snipping Tool in Windows
5-5: Your Brand Board: Two Main Colors (19:10)
5-6: Your Brand Board: One Dark Color (11:26)
5-7: Color in Computer-Speak: HEX codes (3:58)
BONUS: Adding Colors to a Photoshop CC Library (6:49)
Lesson 5 Summary
Lesson 6: Modify a Logo Template to Make Your Logo
Lesson 6 Overview
6-1 Using a Premade Logo (18:47)
Lesson 7: Create a Horizontal Logo
Lesson 7 Introduction
7-1: Create a Horizontal Logo (26:20)
Lesson 8: Your Circle Logo
8-1: Create a Circle Logo Part 1 (15:11)
8-2: Add Text To Your Logo with Photoshop (Photoshop Only) (9:37)
8-2 B: Add Text to Your Logo with Photoshop Elements (8:57)
8-3: Complete your Circle Logo (6:41)
Lesson 9: Your Business Card
Lesson 9 Overview (1:41)
9-1: Introduction
9-2: Design The Front of Your Business Card (21:22)
9-3: Design the Back of Your Business Card (13:16)
9-4: Finish off and Save your Business Card (12:23)
Lesson 10: Your Headshot
Lesson 10 Overview
10-1: Indoor Headshot (11:46)
10-2: Outdoor Headshot (4:27)
10-3: Intro to Photo Editing (4:34)
10-4: Color Corrections (6:46)
10-5: Cropping (2:01)
BONUS: Healing Brush (5:36)
10-6: Converting to Black and White (11:22)
10-7: Saving (9:31)
Lesson 11: Apply Your Message - Blog, Site & Handouts
Lesson 11 Overview
Personal Branding Review!
Brand Review Info
Brand Showcase!
Lesson 12 Overview
2-4: Create Your Business Style Card
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